Privacy Policy

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, payment card information, transaction details, form of payment, and payment confirmation.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services.

Personal Information Sources

• Directly from you, including when you create an account, visit or use the Services, or communicate with us.
• Automatically through the Services, including from your device and through the use of cookies and similar technologies.
• From our service providers when we engage them to enable certain technology.
• From our partners or other third parties.

How We Use Your Personal Information

• Provide, tailor, and improve the Services — including processing payments, fulfilling orders, managing your account, arranging shipping, and creating a customised shopping experience.
• Marketing and advertising — sending promotional communications and showing relevant advertisements based on activity on the Services.
• Security and fraud prevention — authenticating your account and detecting suspicious or unsafe activity.
• Communicating with you — providing customer support and maintaining our business relationship.
• Legal reasons — complying with applicable law and responding to valid legal process.

How We Disclose Personal Information

• With vendors and other third parties who perform services on our behalf (IT, payment processing, analytics, customer support, fulfillment and shipping).
• With business and marketing partners to provide marketing services and personalised advertising.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

• Right to access / know information we hold about you.
• Right to delete personal information we maintain about you.
• Right to correct inaccurate personal information.
• Right of portability — to receive a copy of your information.
• Right to opt out of sale or sharing for targeted advertising.
• Right to manage communication preferences (you can unsubscribe from marketing emails at any time).

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. Where we transfer information out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@shymofficial.com.